DIFFwear is the optimal solution for clothing and footwear manufacturers or retailers that are looking to expand their business through an on-line presence. The primary advantages of this commercial medium are its accessibility, flexibility and the ease of communication between customer, retailer and manufacturer. An important bonus of a pleasant on-line presentation is the website’s opportunity to build a community of customers that will develop a sense of loyalty towards the store and will turn visiting its website into a frequent habit. Despite these obvious benefits, creating a customized, professional website is often a barrier for those seeking entry to the on-line environment, as the services required are generally marketed at exclusive prices.
DIFFwear is thus an innovative product in the field of e-commerce, as an easily-customizable application that is priced conveniently for any clothing or footwear manufacturer. Through DIFFwear, entering the e-commerce market is achieved by the client while saving both time and effort on their behalf. Beyond its economical benefits, the on-line shop created using DIFFwear stands out as being memorable, distinguished and easily navigated by customers.

