It helps to add different tags related seo ,design and different software integration on head tag like seo website verification,open graph,twitter card,schema markup,geolocation tags and other useful tags without editing tpl files.
It helps to add HTML related design css,custom iavascript code from different services like visitors video recording , heat-map and analysis software integration hotjar,full story, humcommerce etc.
It helps to add html for different online chat software integration like Zendesk ,Zoho chats.
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