The world around us is evolving and in this digital age, the online shopping has also evolved. Any person on the internet can shop any product in just a few clicks. And the search engines like Google provide an efficient way for customers to find and shop online. There is no better search engine than Google because it alone performs 5.5 billion search queries in a day. But you must be on the top of the SERPs of Google in your niche for taking full benefit. Google search engine crawlers or bots indexes your site and fetches information to show on SERPs. And there are rich snippets that will display meaningful information in the most structured way. Rich snippets like price, rating, availability, and others encourage customers to visit your site. So, it is essential that you add such rich snippet/structured data on your store’s most product pages.
Mconnect Google Rich Snippet Extension for Magento 2 allows store owners to add Google rich snippets, which are compliant to schema.org guidelines and standards. These rich snippets display all the necessary information about products such as reviews, ratings, price, availability, etc. in Google SERPs. Following are the rich snippets, a store owner can implement in their Magento 2 store.
• Site Name
• Product Availability
• Search Box
• Local Business
• Pinterest Rich Pins
• Organizational Schema
• Open Graph for Facebook Sharing
• Twitter Card for Sharing
• Contact us for More Snippets
The extension will dynamically generate information without any need for coding. You just have to enter the necessary business details from the backend for the product/page of your store. This will not only help the Google search engine bots but also help customers to get extra information while still being on the search result pages. Also, the breadcrumbs provide clarity and hierarchical navigation for the store to be more user-friendly.
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