Every sales lead, if rightly tracked and nurtured, can be a revenue generating opportunity. However, one must have the right process and tools in place to make sure these are properly guided towards the most likely result of sales planning. For this reason, businesses consider Lead management as one of the important activities in their organization-wide sales & marketing process. Lead management is an important business process that combines tools with techniques to enable effective leads generation, management and tracking of new sales opportunities. In our CRM, lead management is a powerful solution to automate and enhance the most inconsistent, disorganized and error-prone processes involved in acquiring and tracking leads through their entire life-cycle.
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