Geo IP based redirection is the process of automatically redirecting a website visitor by their geolocation (country, state or city). It works by detecting the visitor’s location from their IP address by matching it against a database of IPs and locations.
Automatic geo redirection based on the visitor’s country, state or city can provide a big advantage for global or multi-national companies. This is primarily because it creates an improved browsing experience as visitors are instantly taken to pages that show content relevant to their location
The way the IP-based geolocation works is simply by checking which IP range is used by which area, using an IP-to-location database. So, we can find the information like the country users come from, just by knowing their IP address.
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