It is important to add Open Graph tags on the web pages, particularly if these pages frequently share on social networks like Facebook. To turn web pages into graph objects, need to add metadata to your page. Twitter Cards basically do the same thing as Open Graph tags, except that only Twitter looks at them.
If Twitter can’t find any Twitter Card tags, it will use Open Graph tags, so you might be able to skip setting them up if your Open Graph tags are set correctly.
Social media sites are the major drivers of most of the web traffic. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers. The tags can affect conversions and click-through rates hugely.
Adding Open Graph tags to your website affect your on-page SEO and influence the performance of your links on social media. This is a protocol which allows a web page to become a “rich” object in a social network.
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